INCOME

Trapped

A transmedia horror experience about post-pandemic travel.

The task

To convince Singaporeans that COVID-19 was still a concern when they were returning to travel after the pandemic.

The zig

Downplaying COVID-19 as a minor inconvenience while travelling.

the Zag

Highlighting how it’s actually a major nightmare.

the outcome

19+ million impressions. 61.6% growth in customer base. And $43.5 million in sales. Wicked.

BEHIND THE MAGIC

Beyond the film, we even created an escape room, where viewers could experience the horror of Trapped for themselves.

BEHIND THE MAGIC

Beyond the film, we even created an escape room, where viewers could experience the horror of Trapped for themselves.

No items found.

BEHIND THE MAGIC

Beyond the film, we even created an escape room, where viewers could experience the horror of Trapped for themselves.

BEHIND THE MAGIC

Beyond the film, we even created an escape room, where viewers could experience the horror of Trapped for themselves.

No items found.