NIKE

Go BKK

Transforming a city into a real-time running game.

The task

To ignite a passion for running in Bangkok, even though the city isn't designed for it.

The zig

Focusing on functional product benefits that help athletes run in the city.

the Zag

Putting fun into the run, by gamifying the entire experience.

the outcome

Go BKK got over 15,600 runners racing, covering over 35,300 km. Trailblazing.

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